What Is a White Label App?

What is a white label app?

In today’s technological environment, companies are always searching to minimize development time and cost while providing a quality product. But how do some companies manage to quickly launch their apps without starting from scratch? The answer lies in white-label applications—Pre-designed templates that can be bought and customized to meet the specific needs of the target market for a business.

Are you curious how companies deploy enterprise mobile applications and software in record time without spending a fortune on app development? Or how they offer high-level services at a cheaper price? To make this happen, white-label applications are the best.

If you are interested in the mobile app or extending a new service on the digital platform, it is important to know what a white-label app is and how it will benefit your company. 

In this blog, you will learn more about white-label apps, such as their definition, distinction from custom apps, advantages, common use cases, etc.

What Does White Label Mean?

White labelling is a business model where a certain product or service is developed by a company and then sold by another company under its label. 

It assists business people in saving some money and time as they do not need to invent the app fully.

What Is the Meaning of White Label App?

White label app is a customizable application already developed by one company and sold to others. These businesses can rename the application, the logo, and the branding and present it as their product. 

White-label app development solutions are usually more customizable, saving the company time and money by avoiding creating an app from the ground up while still providing a fully functional, white-label solution.

What Makes White Label Apps Different from Custom Apps?

White-label applications are ready-made solutions that need very little effort to rebrand and customise, providing a quicker and more affordable time to market.

In contrast, custom mobile app development involves creating apps from the ground up. This method requires more time and money but allows complete customising and flexibility.

Benefits of White-Label Apps:

Here are several benefits of white-label apps.

Benefits of White-Label Apps

1) Cost-Effective

White-label apps also bring efficiency to the market since companies handle the entire development process. The app is already developed, so companies must only pay for rebranding and minor design modifications. 

It makes it less costly, particularly for new start-ups or business people with small capital to invest.

2) Faster Time to Market

As the application’s basis is already created, different companies and organizations are freed from the lengthy application development process. 

This allows them to start the app earlier, minimize the time to market, benefit from a particular trend, or address their business needs urgently.

3) Reduced Development Risk

White-label apps are pre-tested and implemented solutions that ensure stability and reliability. This minimizes the possibility of a bug or failure while using custom-built solutions provided by a ready-made product to business entities.

4) Easier Maintenance and Updates

White-label app providers perform daily updates, upgrades, bug fixes, and some free business entities. This means the app will stay working and updated, and the technical work will not be an in-house responsibility.

5) Scalability

White-label apps are flexible, so businesses can add more functionality, connect with other solutions, or extend an app’s functionality as they expand. These apps are easily scalable without significant changes if you want to bring in new services or grow your user base.

6) Customization Options

White-label applications are somewhat less bespoke than other white-label modules, but there is a question of branding, looks, and some features. This allows businesses to add value to their brand while at the same time not altering the application’s primary functions.

7) Proven Technology

White-label apps use technology already tested and used by other businesses. This ensures the app is stable, reliable, and free from major bugs, reducing your business’s risk.

8) Brand Recognition

With white-label apps, businesses can customize the app’s design and interface to match their brand. It helps enhance brand visibility and recognition, as users will associate the app with your business, even though its core is already built.

Explore more- ​​Why Should You Choose a White Label Agency?

Popular Use Cases of White-Label Apps

Popular Use Cases of White-Label Apps

  • Food Delivery Services
  • E-commerce Platforms
  • Fitness and Wellness Apps
  • Travel Booking Applications
  • Event Management Solutions
  • Real Estate Platforms
  • Financial Services Apps

How to Make a White-Label App?

Below is a detailed breakdown of the process.

How to Make a White-Label App

1) Determine your Goals and your Market

White-label app development requires you to establish specific goals for your app before you start development to ensure it meets consumers’ expectations. It will decide what features and functions the app will possess.

2) Market Research

Understand your competition through vivid market research to analyze them and to see particular tendencies in your field. Knowing what competitors provide can also be valuable in assessing the possibilities of unique selling positions (USPs).

3) Choose the Right Platform

Choose if you want to target the iOS and/or Android markets. It will impact the development environment since different platforms have different user demands and interfaces.

4) Select a Development Approach

You can go for native application development, cross-platform development, or no-code/low-code development.

5) Select a White-Label App Provider

Choose a provider offering customizable templates and strong support. Select iCoderz for scalable and flexible solutions, and guide you through the entire white-label development process.

6) Integrate Core Features

Identify essential features that will be included in all versions of the app. Standard functionalities include user authentication, social sharing options, payment processing, analytics integration, etc.

7) Implement Customization Options

Ensure that the app allows clients to customize aspects such as branding elements (logo changes), colour schemes, content management systems (CMS), and feature toggles based on their needs.

Visit our blog on the benefits of White Label WordPress Development

8) Testing

To ensure the app is error-free, perform quality assurance tests using multiple gadgets and platforms before going live. It is the functional, performance, security, and user testing, also known as the UAT.

9) Launching the App

Before launch, develop promotional pieces and campaigns to ensure they fit the niche market. If possible, launching it on both the Google Play Store and the Apple App Store is advised.

 10) Provide Ongoing Support & Maintenance

After launching the app, offer continuous support to address any issues users may encounter. Regular updates are necessary to improve the performance.

How to Choose a White-Label App Development Partner?

Consider the following important factors while selecting a white label app development company.

1) Experience and Expertise

Ensure the company has skills in creating white-label apps and prior experience in your niche.

2) Portfolio and References

Look through projects that were done before and through the feedback clients gave.

3) Customization Options 

Ensure that the company offers various solutions that allow for complete branding and scalability of the brand.

4) Technology and Tools

Check if they use the latest technologies and tools that align with your requirements.

5) Support and Maintenance 

Verify if the company offers post-launch support and maintenance to handle updates and issues.

6) Cost and Timeline 

Discuss budget expectations and timelines upfront to ensure the company can meet your financial and scheduling needs.

Check out our-​​White Label Services

How Much Does It Cost to Develop a White-Label Mobile App?

The cost of creating a white-label app can differ.

  • Basic Version 

$10,000 to $30,000

Consists of basic features and characteristics.

  • Advanced Version

$30,000 to $100,000+ 

The white-label app cost depends on several factors such as scalability, platform compatibility (iOS/Android), security requirements, app complexity, third-party integrations, ongoing maintenance, and support.

Conclusion- Transform Your Business with iCoderz White-Label Apps

White-labeling mobile applications are still among business entities’ most effective business models. It allows them to save time and money and launch a high-quality branded product. Thus, many industries are capable of offering their services to clients with the highest possible quality without having to develop everything from scratch.

iCoderz is the top choice for tailored white-label app development solutions, and it is a leading company.

White-label app builders will help you through the process and deliver an efficient and inexpensive solution tailored to your brand identity. 

Contact iCoderz to take the first step to launch a white-label app.

Frequently Asked Questions

What Is a White-Label Mobile Application?

A white-label mobile application is a pre-built mobile app created by one company that can be rebranded and sold to another company under its name. Designed for iOS and Android, it offers businesses a branded version without extensive development resources.

Which Other Sectors Make Use of White-Label Applications?

There are many different industries that employ white-label applications, such as banking, healthcare, education, e-commerce, food delivery, and fitness.

Can White-Label Apps Earn You Money?

It’s true that companies may profit from offering white-label apps to clients. They can make money through in-app purchases, service fees, or subscriptions, based on the features and structure of the app.

White Labelling in Marketing: What Is It?

When a firm produces a product or service and then rebrands it under a different name, this is known as white labelling in marketing.The lack of time companies have to create new products facilitates market entrance.

How Is a White-Label Product Made?

Contact to a white-label agency like iCoderz about developing a white-label product. Our team has over 15 years of expertise and can help you realise your product concept. To discuss your product concept and how we can make it a profitable white-label solution, contact with us right now.

About Author

Ashish Sudra

Ashish Sudra is the Founder and Chief Executive Officer (CEO) at iCoderz Solutions. He has over 15 years of experience in the information technology and services industry. He is skilled in Digital Marketing, ASO, User Experience and SaaS Product Consulting. He is an expert Business Consultant helping startups and SMEs with Food and Restaurant Delivery Solutions.

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